Hitachi - Global Launch Kits

Johnson Controls-Hitachi Air Conditioning, was established in 2015 as a joint venture between Hitachi and Johnson Controls. It is a global manufacturer of heating, ventilation and air conditioning (HVAC) systems across residential, commercial and industrial applications.  

The brand underwent a massive global refresh and Richards Partners was tasked with the design and copywriting of new Global Launch Kits across three product categories to be distributed in 40 countries. Each Global Launch Kit contains sample collateral and content for use in sales and marketing communications including catalogues, leaflets, technical information, sales messaging guidelines and other essential tools.

Studio - Richards Partners

Design Director - Jinki Cambronero
Role - Senior designer
Team - Caroline Konarkowska, Caitlin Rassie, Brian Richards, Keith Pinney
Contributors - Josh Griggs