INSEE - Building Brighter Futures

INSEE Group (wholly owned by the Siam City Cement Company) produces, cement, concrete, aggregates, mortar, lightweight concrete, architectural substrates and provides environmental services to large industrial manufacturers. Headquartered in Thailand, regional expansion has seen the Group commence operations throughout South East Asia which precipitated a cohesive brand refresh to pull all the businesses under the INSEE brand. 

Working alongside the Chairman and Executive Board as well as the Corporate Brand Communications team in Thailand an extensive brand refresh and guidelines was developed to cover an immense range of touchpoints across the group. Working across four languages – a system needed to be developed which could be simply interpreted by a wide range of users.

The implementation phase saw 16 tool-kits delivered, covering each unit operating in six countries and comprising over 3000 files, a complex set of deliverables.