Delverde

Delverde is a proudly Italian pasta brand. Its pasta has been produced in the same location, Majella National Park, since 1967. Very importantly, the water used in the production of the pasta comes from the river Verde. It is extremely pure, captured at the core of the Majella mountain, naturally filtered through seven-million year old, non-contaminated rocks, emerging beautifully pure and naturally cold at 8 degrees Celsius.

Given the brands history, we wanted to put the purity of the water front and centre in the packaging solution. So we literally put it front and centre, developing a water droplet element that became the window through which the product could be viewed. Green became the key colour, reflecting both the importance of nature and the Italian origin of the product.

A new logo was developed, inspired by the signage used by the Tratorria common in the region, and a series of badges communicating key ingredient and sourcing messages were commissioned.