ProCare - Excellence delivered with humanity

ProCare is New Zealand’s largest Primary Care Network, committed to helping Kiwi’s live healthier, happier lives; from their patients, to their own clinicians. It is the largest cooperative of healthcare professionals in New Zealand. ProCare represents more than 180 practices across the greater Auckland region, with over 800,000 enrolled patients. ProCare also serves the largest Pacific, Maori and South Asian populations enrolled in general practice in New Zealand.

ProCare’s new identity is a symbol of human to human connect; connecting people and enabling collaboration across sectors, lifestyles and cultures. The cross, embedded among the circles, represents excellence of care. It is a visual depiction of expertness with a human touch. The mark marries ProCare’s new identity as a cooperative with its ability to bring together communities and build partnerships to better the wellbeing of New Zealanders.